Privacy Policy


By continuing to browse our website, you give us consent to place cookies on your computer unless you have chosen to disable them via your browser.  This Privacy Policy explains how (‘We/Us/Our’) collect, store and use your personal data when you browse and use ‘Website’) and when you provide us with your personal data.


Please read this Privacy Policy carefully.


By accessing, browsing or otherwise using the Website you confirm that you have read, understood and agreed to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not use the Website.


We respect your right to privacy and are committed to maintaining it. We only collect, store and process your personal data in accordance with the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2011.
Information we may hold

Information that you have provided to us including but not limited to when you:

  • purchase products through the Website
  • submit rate and reviews
  • use applications on Facebook
  • use the mobile shopping application
  • enter competitions, prize draws or promotions by us
  • sign up to marketing/newsletters including email and SMS
  • use our customer services web-chat facility
  • Information you provide to us when applying through the Website for registration, subscribing to any of our services or requesting further services.
  • If you contact us for any reason, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Information we collect using cookies stored on your device. Please see the section on cookies for more information and how to manage them.
  • Your IP address
  • Details of your visits to the website including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access.
  • Information provided to us by other companies who have obtained your permission to share information about you


Information we request and hold includes but is not limited to the following:

  • Your name, age, date of birth, sex
  • Billing and delivery postal addresses
  • Phone and fax numbers
  • Email addresses
  • Usernames and passwords
  • Payment card details
  • Browsing and shopping activities
  • Your customer queries


We, or third party data processors who act on our behalf, may use the personal data you provide us in the following manner:

  • To provide you with the requested goods and/or services including but not limited to processing and fulfilling your order and administering promotions such as competitions and prize draws.
  • To monitor and improve the services and the Website.
  • To manage your marketing preferences.
  • To contact you if there is a query regarding your order.
  • In the event that you purchase goods on the iLehenga website, you may be sent an email requesting whether you would like to review your product.
  • To verify your identity.
  • In certain circumstances in order to process your order and to verify your identity, we may call your provided telephone number to perform security checks and to request that you verify certain information.
  • Market research purposes.
  • To enable us to comply with any legal or regulatory requirements.
  • In the detection and prevention of fraud or other crimes.
  • To assist with any of your customer queries
  • For research, analysis, risk management, legal, accounting, administrative, testing, monitoring and for our business operations.


Unless you have not consented to, we may use your personal data in the following manner:

  • From time to time, to inform you by post, email, SMS or other available means of products, services, promotions and special offers from us.
  • To provide you with tailored/behavioral advertising through the use of cookies on the Website. This means that we have your agreement to store information about the products you have viewed or purchased so that we are able to make the adverts you see more relevant to you. In the event that you do not want to receive tailored advertising, or do not wish for any of your information to be processed through the use of cookies, please refer to the section on Cookies.


We may disclose personal data we collect to third parties in the following manner:

  • To administer your account and to disclose your details to our third party service providers for the purpose of processing and fulfillment of your order.
  • We may pass your personal data to other companies to support our business operations and or audit purposes.
  • We may disclose your personal data where it is necessary to comply with any applicable law or an order of a governmental or law enforcement body.
  • We may pass on non-personal aggregated information about sales and website usage to reputable organizations for research or analysis purposes only.
  • We do pass your details to Your iLehenga’s approved Customer Service centers, and who will use this data solely for the purpose of answering your customer service queries.
  • We may pass your information to third parties in order to fulfill and/or dispatch your orders. The third party provider may send marketing material within the parcel or by post after fulfillment of your order.
  • We may disclose your information to any successors of our business for them to use for the purposes set out in this Privacy Policy and/or as part of any business or asset sale carried out.


Transferring data internationally

We may transfer personal data we have collected from you to a third party data processors. We will comply with the Data Protection Act in respect of any such transfers. Please be aware that such countries which are outside of Pakistan may not have the same level of data protection as the Pakistan, however our collection, storage and use of your personal data will continue to be governed by this Privacy Policy.
By using and/or shopping on the Website you consent to the transfer of your personal data to third party data processors located outside of the Pakistan.


Payment Card details

We process your payment card details in order to complete your purchase made through the Website or mobile applications and may in certain instances disclose your personal data to third party credit reference agencies to perform credit checks against you.


E-mail Marketing

You may opt out from any email marketing by using the unsubscribe links at the bottom of the marketing emails. You may opt out from any SMS marketing by using the suppression codes located on the marketing text messages.



Phishing is a method used by fraudsters to deceive someone into giving sensitive information. Most of the time phishing will be done in the form of emails, which claim to be from well-known companies and ask recipients to send their private information. This information is then used for identity theft and fraud. will only ask you to send personal details by email if it is responding to a query you have sent online and these details are needed to answer your query properly. In this case, there will be a unique reference number in’s email to you, which refers to your original query. will never ask you to send any personal details by email unless you have contacted us first. If you have not contacted us, please ignore any email claiming to be from which asks for personal details, and let us know about it.


Third party sites

Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.